Backstage pass with Saaj Parikh, Harry’s

Harry’s is a men’s grooming brand that has expanded from its shaving supplies beginnings to now encompass facial care and shower products. This month, Saaj Parikh, Senior Acquisition Marketing Associate, sat down with Rokt to talk about their focus on great customer experiences both on and offline.

Q: Describe your role at Harry’s?

A: As part of the Growth Marketing team at Harry’s, I am in charge of a few core digital channels to acquire new customers and drive sustained, profitable growth. My work includes a mix of marketing strategy, creative ideation, budgeting, project execution, and analyzing/optimizing our campaigns.

Q: What is something most people would be surprised to know about Harry’s?

A: In 2015, we created some limited-edition razors with adventurer and photographer Jimmy Chin. He climbed a mountain with them, and took a razor selfie at 13,000 feet.

Q: What e-commerce trend are you most excited about?

A: I think DTC personalization still has a long way to go – there’s a lot of opportunity to create more personalized and magical experiences across our online business in order to reach the right people with the most relevant products at the right time.

Q: What do you like most about working with Rokt?

A: The team at Rokt has been one of my favorite partners to work with. Very thoughtful and detailed recommendations, and an overall friendly and interesting bunch of people.

Q: Which musician would definitely be on your playlist & why?

A: I can always jam out to some Anderson .Paak – perfect mix of hip hop and soul.