The death of the cookie and recently enacted restrictions on digital ad tracking have reduced the ROI online businesses achieve by advertising on search platforms and social media sites, prompting brands to reallocate marketing funds to new solutions that enable revenue growth and new customer acquisition.
Malique Morries, contributor at The Information, shared his thoughts on the future of customer data and how companies like Rokt can be the solution for ecommerce businesses looking to use their own first-party data to effectively market to customers and deliver relevant messages and offers, leading to higher engagement and more revenue. Rokt CEO Bruce Buchanan explains in the article, “A big component of what we do at Rokt is to let [merchants] do more with their own data”.
Read the full article on The Information.
To learn more about how Rokt uses first-party data and award-winning AI to provide a personalized ecommerce experience for your customers, request a demo or contact solutions@rokt.com today.
